How One Mom Is Celebrating Pink for All (and a GIVEAWAY!)

posted in: Cool Moms, Featured moms, Giveaways | 0
(Enter to win two of these tees in any size ( 2, 4, 6, 8, and 10) and any
of the five adorable designs at the bottom of this post!)

Recently we had a chance to talk to one super driven mompreneur, Martine Zoer – creator of a new t-shirt line designed kids be exactly who they are. QUIRKIE KIDS is a line of pink tees for girls AND boys featuring things not typically associated with the color pink.Think dinos and slime monsters and skulls, oh my!

Quirkie Kids recently launched after a very successful Kickstarter campaign that has made it possible for Martine to follow her dream. How cool is that? After we found our own kids going crazy for her designs we knew we had to introduce them to you!

So below you’ll find our Q&A with Martine and then below that, the giveaway – entering is easy (just like us and Quirkie Kids on Facebook) but there are some bonus extra entries you can grab, too. Read on…

–What inspired you to create your t-shirt line? Where did the idea come from?

I was inspired by my kids. Being a mom has made me realize just how innocent children are. Until recently, my boys (Tyler age 6 and Tristan age 3) had no idea that according to society certain things including the color pink should be off limit to them. The idea that a color is either masculine or feminine is absurd to me. I think all kids should be free to wear pink regardless of their gender, which is why I started Quirkie Kids.

–Why are you so driven to make the line come to life? Why is it important to you?

To me, Quirkie Kids is about more than just pink tees. It’s about encouraging kids to embrace their uniqueness and giving both boys and girls more options to express themselves through their clothing. I got the greatest compliment from a mom who told me that her son loves the color pink but felt too self-conscious to wear it in public. He now proudly wears his Quirkie Kids tee and no longer feels insecure. And that is what Quirkie Kids is all about!

–Do you have a background in marketing or apparel or design?

Not at all. I am not even a particularly fashionable person. My background is in writing and fundraising for non-profit organizations, which came in handy when I was doing my Kickstarter campaign. I have a lot to learn about the apparel industry and am learning new things every day. It has been both a challenge and a blessing to start my own small business in an industry that I am unfamiliar with. I am really thankful for the mom entrepreneurs who have given me advice and have shared their contacts with me.

–Why did you use Kickstarter to fund your project? Do you have any advice for other moms who want to try Kickstarter?

I decided to do a Kickstarter campaign to see if there was any interest out there in my product. My wonderful friends and family all told me that my idea of creating a line of pink tees with “boy designs on a girl shirt” was awesome. However, Kickstarter is a great way to really test the market. And, of course, Kickstarter allowed me to raise the start up costs to launch my business.

For anyone considering doing a Kickstarter campaign, I would say: do your homework. Don’t just dive in and hope for a miracle. You have to do a lot of prep work and be ready to work hard. I would also suggest talking to others who have done a successful Kickstarter campaign as they will be able to tell you what worked for them. Don’t be shy!

–You’re a mom and an entrepreneur. How do you balance it all?

I don’t. At least not really. It’s a daily challenge and I often feel like I am failing at it. I try to prioritize what is most important. My kids come first and work comes second. Still, it all kind of blends together. I often work while my oldest is in school. It’s definitely easier to work when you only have one child to look after. And then, of course, there are the evenings and weekends.

–Has your family been supportive? Are you working with any other moms to make the line come to life?

My husband has been wonderful. There are so many decisions to make and he tends to give me his honest opinion, which is refreshing. I also work with an awesome designer who has a three year old son. I like to say that Liam’s designs are playful with a hint of silliness that appeal to both boys and girls. And then there’s Emi; our photographer and mom to a two year old son. She is so talented and super patient with our little models.

–What’s your mommy superpower – what one thing do you do better than any other mom?

I hope this doesn’t offend anyone, but I am good at breastfeeding. Tristan is three years old and I still nurse him both during the day and at night. I only nursed Tyler for a few weeks, which makes it bittersweet that things are going so well the second time around.


You can win two of these tees in any size ( 2, 4, 6, 8, and 10) and any of the five adorable designs! Enter here:

a Rafflecopter giveaway



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